Product Description
Equip yourself with Internet Research knowledge using this practical, user-friendly book by the Illustrated Series. Designed to meet the needs of users from a broad range of experience levels, this book provides essential information about Internet Research, including topics on search toolbars, intelligent search agents, and finding, evaluating, and citing online sources! ... Read more

Customer Reviews (2)

Pretty Pictures Poor Content
The book is very low on information.
If you've used a computer for at least 2 years this will teach you absolutely nothing.
$20 for a paperback book that is thinner than a quarter.

Bought this for a class,
Be better off mooching off someone else or maybe just winging to topic

Internet Research
This book is great for classroom instruction back up not to learn anything but improve your skills in a classroom setting. ... Read more

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Customer Reviews (6)

The Future of Reputation (LocalPlan Perspective)
I've become a huge advocate of the role that "social media" can play in creating participatory environments within communities and local governments, however I've rarely taken a step back to look at the privacy implications of the rapidly emerging "Gov 2.0". Technology advocates (such as myself) tend to push a system where people dump their ideas, feelings, and misgivings about their communities into an online environment, but is there ever a moment where we stop and think about how we might be asking people to incrementally give up their privacy?Each piece of information, each opinion, each comment allows potential onlookers to gain more insight into our private lives.In The Future of Reputation author Daniel Solove takes a broad look at privacy on the internet and the consequences of what can happen when information intended toward one audience ends up in the wrong hands.(more after the jump)

The internet takes more information than we could ever hope to process and dumps it at our feet.In the midst of this information rich society, it seems that there are a greater number of people that consider their own knowledge on a subject to have reached a level suitable to critique the opinions of others.In fact with many Web 2.0 technologies, the open dissection and criticism of ideas is not only possible but in many ways highly encouraged.We freely post comments on blogs, we share information on Twitter with our own insightful twist, we quip about articles sarcastically on Facebook, and in so many other ways we no longer allow a fear of our own lack of knowledge to hold back our opinion.Solove explores the ways in which these information exchanges, criticisms, and comments function and how they diverge from our methods of communicating outside the internet.

The Future of Reputation dives into the many psychologies present on the internet and how they can allow us more freedom to express ourselves while at the same time creating a stronger responsibility to protect the reputations, agency, and autonomies of our fellow humans.Perhaps the most striking example that Solove presents of our new found responsibilities is the YouTube video of the "Star Wars Kid".Many of us passed the video along to friends and enjoyed a good laugh at his expense without ever pausing to think about the psychological impact wrought on the Star Wars Kid by being mocked by millions of people via the internet.Solove guides the reader through a variety of other internet related mishaps and illuminates the darkside of the internet's wide open frontier.

It forced me to examine the ways in which we are asking people to expose themselves and the lack of protections that we have in place for the reputations of those who want to be outspoken in our community.What are the repercussions for those individuals that we ask to make their opinions known about a particular topic?Is there anyway to protect them from any acts of retribution carried out by an employer that might not agree?Are there any true guarantees to privacy in our electronic era where all of our demographic information (and perhaps much more revealing personal information) is only a click away?While the law is still fuzzy with regards to privacy via the interent, Solove lays out the ethical and moral imperatives of how we communicate.The book examines what information we are publicizing about ourselves and shows how it could be used against us.Most importantly, Solove makes the reader stop and consider their own actions from the perspective of the people they are talking about.

Good but incomplete
The Future of Reputation is thoughtful and thankfully devoid of the "get off my yard" ranting that many books on the "future" of the internet fall into. For anyone that has read (and hated) The Culture of the Amateur, you're safe.

Solove discusses privacy and rumor from a legal standpoint rather than as a culture critic. It gives the reader a rational, objective discussion of the consequences of a fast paced, post first, edit later media landscape when sources are considered bonuses rather than requirements. All of which Solve analyzes with plenty of evidence, caselaw and anecdotes.

Perhaps that's why its so surprising that this book misses both the landmark internet lawsuits involving Tucker Max, who was sued for writing graphically online about a sexual encounter with Miss Vermont and for harassing a rich heir to a farming fortune through an internet messageboard. Both cases fall right into the wheelhouse of the book but are not mentioned even though their precedence was critical. (The ACLU filed an amicus brief in one.

In 2009, this book is two years old, a bit dated and missing some crucial material but is otherwise an interesting read.

The Dangers of Uncritical Thinking
This book addresses an incredibly important topic - and is well written to boot. The danger of reputations ruined by carelessness, or by deliberate ill will, should be understood. In fact, this book should be mandatory for human resources personnel and any search committee that uses the Internet to check on a potential employee.

Hopefully Solove will follow up soon with another book. Sites such as Topix, provide a frightening forum for people who are less than ethical.Although Topix provides an alternative format for news, there is no oversight for accuracy or even truth. If Orson Welles had had access to the Internet, perhaps we would all have learned a valuable lesson about questioning and independent thinking. Since Welles is no longer with us, at least we have Daniel Solove to encourage us to question timely issues.

Thought provoking
Solove's book doesn't provide answers, rather it provides situations that help you ask the right questions.

As an extra bonus it is extremely well written and an enjoyable read.

Engrossing, Important Book About Our Lives and Reputations in the Internet Age
Once I started The Future of Reputation, I could not put it down.The book brings alive how online gossip, social networking sites, and blogs increasingly define who we are and how were are perceived in today's Information Age.The stories it tells are, at once, laugh-out-loud funny and terrifying.We see the lives of others distorted by vengeful ex-lovers and mocked by teachers.Online commentators shine light on bad behavior to shame people.Our reputations are out of our control.

What I loved about this book is that it asks us to rethink assumptions about how we define ourselves in an age where search engines tell our story to future employers and old high-school classmates.The book helped me appreciate that online shaming plays a new and perhaps important role in shaping behavior but also has serious costs.It offers thoughtful suggestions for what we can do about these problems without sacrificing so much of what is liberating about our online interactions.This is a must read for anyone who is interested in living a full and informed life in the Internet age. ... Read more

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Customer Reviews (1)

Perfect for internet users and e-commerce companies seeking a better understanding of how the top-rated sites were created
The Internet Case Study Book is a top pick for business and computer collections alike. It compiles stories and statistics behind some of the most successful sites on the web, from social media to e-commerce and promotional sites. Chapters offer insights into the special challenges each company faced when creating its superior site, and provide specifics perfect for internet users and e-commerce companies seeking a better understanding of how the top-rated sites were created.
... Read more

Product Description
David Thorne has quickly established himself as the world’s leading internet troublemaker. Since his emailed efforts to settle an overdue bill with a drawing of a spider achieved massive worldwide online exposure in 2008, millions of people have followed Thorne’s hilarious exchanges with unwitting victims reported via the mainstream media, online and email inboxes globally. Thorne’s razor-sharp writings, compiled in his first book “The Internet is a Playground” say something about everyday life we can all relate to.“If the internet had a heart, David Thorne would be it’s mitral valve.”Mil Millington, Author, ‘Things My Girlfriend and I Have Argued About’“There is usually a fine line between genius and insanity but in this case it has become very blurred. Some of the funniest and most clever writing I have read in years.”Terrance Fielding, WIRED Magazine“I laughed so hard and uncontrollably I could hardly breath. Reading this on public transport is not a good idea!”Kate Huchinson, editor, Penthouse magazine“David Thorne’s wit is as sharp, and often as cutting, as a scalpel. Hilarious and brilliant.”Dave Masters, editor, The Sun Newspaper“..one the most entertaining and interesting writers in years.”Matthew Moore, editor, Telegraph.co.uk ... Read more

Customer Reviews (3)

Like the person before me said...
While you get virtually nothing new out of this book that you can get on 27b/6, I feel like this was worth it. Part of the fun of David Thorne is trying to explain to your friends about what he does. Of course, that means that you naturally bog down most of his anecdotes because they're meant to be read, not retold. It's also great for when your internet goes out, I guess, or for reading his antics in a place where you may not have access to a computer. And, finally, if you know somebody who just don't have time to go to the website but are interested in the material. I don't think more David Thorne is a bad thing, he earned my money.

Left people howling
I bought three copies and spread them around my office. All day you'd hear people bursting out laughing at their desks and see emails come through saying "Concentrate and ask again.". All in all, a completely brilliant book!

Great material but nothing you can't read for free
I love David Thorne's material. He's a brilliant and hilarious writer and how he strings along people in these email conversations is beyond me. If you're not familiar with his website 27b/c [...], you should check it out. That being said, there is nothing in this book that you can't read on his website for free, which disappointed me and made me feel like I wasted my money (although I'm sure that David is appreciative).I gave it a four star for the MATERIAL. If you haven't read his stuff, you'll die laughing. However, for fans of Mr. Thorne who are familiar with his website, just read his website and save your money. He offers nothing new in this book. ... Read more

Product Description
It's official: There is no longer a stigma associated with Internet dating. It's true. We promise. Nearly 50 million Americans have tried it. That means roughly half of the single adult population has filled out an online dating profile or has at least browsed a few personal ads, just to see who's out there.Quickly disappearing are the days of awkward setups and random encounters. Today's singles simply post a profile on a handful of dating websites, then sit back and wait for the dates to roll in. Well, that's the idea anyway. The reality is that most people slap together vague and uninspired dating profiles and quickly become disillusioned when "the one" doesn't respond the next day.In I CAN'T BELIEVE I'M BUYING THIS BOOK, Internet dating expert Evan Marc Katz, a former MatchNet consultant and avowed online dater, demystifies the world of Internet dating. He offers practical advice on choosing the right dating website, writing eye-catching profiles, striking up that first email "conversation," turning a first date into a second, and much more. Equal parts how-to guide and inspirational pep talk, I CAN'T BELIEVE I'M BUYING THIS BOOK is like having a chat with a good friend, in this case, a hysterically funny, insightful friend who tells it like it is while remaining cheerfully optimistic about the universal quest for love. Whether you're an online dating junkie or a complete newcomer, an enthusiastic twentysomething or a been-there-done-that divorcée, this irreverent and intelligent guide will teach even the most jaded single how to master the dating game and find true love online. ... Read more

Customer Reviews (30)

There's already many online dating books...
... which makes it hard for me to rate this one more than an average 3-star.The problem is all books about online dating offer the same advice.When internet dating was new 10 years ago, a book such as this would have been helpful!

If you are a newbie to internet dating, I recommend this book!

However, if you have been dating online for a year or two, it seems the advice offered in the book are basic common sense suggestions - be honest, post a good photo, write a good positive profile!

Interesting Perspective with secrets for a strong profile
I'd never thought I meet someone from an internet dating site. Yes, like anything it else, it takes time. I enjoyed reading this book.
Katz does a good job explaining how to write a polished profile without writing a novel. Opposed to general statements, this provides insight for someone to become familiar with you.
If someone on a site sends you a response, Evan provides excellent suggestions on how to respond.
Since you are both strangers, Katz describes where to go & what to do on a first date.
Also, he provides warning signs pertaining stalkers, & scams.
Furthermore, Katz mentions actions your date may do that aren't meant to offend U.

Guidance for Newbies
Katz is a consultant for online daters, so this book is a come-on that probably gets him additional consulting business.This is a short, readable guide for people new to online dating.It is particularly good in comparing the features of the leading online dating services and in consistently advocating for honesty in what you say in profiles.Less helpful is a chapter of five profiles he has helped write which is supposed to show you how to do a better profile but actually ends up encouraging you to seek Katz's consulting help.The book has much helpful information, but for a better introduction to online dating for beginners I would recommend Online Dating for Dummies.

Gordon Scott Edwards, author of Internet Safari,Finding Love Online At 65

Easy to read, Good information, Funny and Entertaning
I disagree with the negative comments some others wrote about this book. Judging from what I see on the dating sites, a lot of people are going about this wrong. So, it is not outdated nor is it simple common sense that every one already knows. Instead it has relevant and useful tips on making your profile stand out. Your communications will be more effective and your online dating experience will be better overall. Lastly, he writes about all this with a great sense of humor.

The first part of the title is right
If you buy this book, you may very well end up hitting yourself over the head with something near at hand (probably the book itself) and exclaiming "I can't believe I bought this book!"Luckily, the worthless book in question is also mercifully brief and bound in paper, so hopefully you will do no more than emotional damage to your psyche.That's about the only positive thing you will be able to say about the experience of either reading or hitting yourself over the head with this book.The written contents are a mix of the amazingly obvious and the horribly shallow and sexist.A good book on organic gardening is more likely to help you attract a romantic partner.

... Read more

Product Description

The industry¿s leading resource for Internet routing solutions and scenarios

• Explore the functions, attributes, and applications of BGP-4, the de facto interdomain routing protocol, through practical scenarios and configuration examples
• Learn the contemporary Internet structure and understand how to evaluate a service provider in dealing with routing and connectivity issues
• Master the addressing techniques--including Classless Interdomain Routing (CIDR)--that are demanded today to facilitate the Internet's rapid and continuing growth
• Develop optimal routing policies--redundancy, traffic balancing, symmetry, and stability--for your network
• Learn how to seamlessly integrate your intradomain and interdomain routing and manage large and growing autonomous systems

Internet Routing Architectures, Second Edition explores the ins and outs of interdomain routing network designs with emphasis on BGP-4 (Border Gateway Protocol Version 4)--the de facto interdomain routing protocol.

Using a practical, xample-oriented approach, this comprehensive resource provides you with real solutions for ISP connectivity issues.You will learn how to integrate your network on the global Internet and discover how to build large-scale autonomous systems.You will also learn to control expansion of interior routing protocols using BGP-4, design sound and stable networks, configure the required policies using Cisco IOS Software, and explore routing practices and rules on the Internet.

Internet Routing Architectures, Second Edition is your complete resource for Internet routing solutions and scenarios.

Topics covered: Means of connecting one network to another, especially by means of Border Gateway Protocol 4 (BGP-4) on Cisco Systems routers. There's coverage of addressing and routing-protocol generalities, as well as of BGP tuning for routing inside and outside autonomous systems. Design decisions are a big part of this book's scope. ... Read more

Customer Reviews (45)

the bgp 'bible', even for non believers :-)
This book has been reviewed many many times before, and because it is such a brilliant masterpiece, it thought it was worth while mentioning this again.
I simply don't have words for this book.Everything is so well explained, well documented, well written... it simply is a must read for anybody who wants to do anything with BGP.
Personally, I have found it valuable to first learn some basics about BGP before reading this book. But even if you are a BGP beginner, you will like this book.

High five, well deserved !

A must read on BGP
This is a great book to get the fundamentals of BGP and many advanced concepts related to BGP on the internet and in your enterprise. Even though Halabi wrote the latest edition almost 10 years ago the information is very relative to today. It is of course very Cisco specific but gives you a great understanding of how the protocol works and will help any engineer who deals with BGP. A must read.

Internet Routing Architectures Book
Very satisfied. The description of the condition of the book said it was like a new book. I wasn't disappointed. It was in excellent condition. The seller was very good and actually followed up with me to make sure that I was happy and totally satisfied with the book and delivery. I was.

Classic BGP and Internet Architecture
This is a really great book on BGP and Internet Architecture.The explanation of BGP at the protocol level is great.More importantly though is its explanation and examples of using eBGP / iBGP with an IGP.

I've heard it criticized as being dated and too Cisco specific.Though it is Cisco specific, it's still very relevant.I would start with this book and read past NANOG presentations on introductory BGP if I wanted to learn how the Internet works.

A great BGP book, but not the first book for the CCIE
I have always felt that I am part of the small minority that just does not see the beauty of this book if studying for the CCIE.I have, for years, read other's comments on the how Halabi's "Internet Routing Arch" is a `must have', yet I still have not found a similar reason why.While I do feel that the book does (probably) the best job at explaining BGP and how to implement BGP in a Cisco-centric world, I have not discovered the value for the CCIE.I would much rather spend my time with CiscoPress's "Routing TCP/IP" Volume 2, by Jeff Doyle and Jennifer DeHaven Carroll than this book.

One item of concern, there is a noticable amount of trivial errors in this book that can lead to disaster if implemented incorrectly.For example:

Page 106 - "...any traffic that has an origin OR destination that does not belong to the local AS."This clearly should be an AND, not OR.

Page 315 - "You can also specify a PREFIX list..." - I believe this should be a filter list, not a prefix list.

And then there are places where the book is too opinionated - for example - page 206 "Many operators choose to filter dynamically learned defaults to avoid situations in which traffic ends up where it is not supposed to be."I do not feel this is true, and can think of multiple times when not filtering the advertised default route may just end up being the worst option.In fact, I do not feel either configuration is the right configuration to admit or condone, as the wrong configuration can have disastrous effects.

I still have to give this book 4 stars - simply because of it's utilitarian value and overwhelming sense of loyalty given to this book by others.But I don't reach for this book too often.

I give this book 4 pings out of 5:
!!!.! ... Read more

Product Description
Have you become frustrated with Internet dating?If you've tried online dating and given up, or even if you thought the Internet wasn't right for you, this book will give you thecourage to try again, this time armed with specific illustrations onwhat really works - from the profile through the dating stage.Don't waste another minute wondering why some people seemto have Internet dating success while you're still waiting for aresponse to your online ad.Through dozens of concrete examples, dating expert Cherie Burbach will show you how to write aneye-catching profile, search for, and meet the right person online. ... Read more

Customer Reviews (6)

Very helpful and positive
Internet Dating is Not Like Ordering a Pizza is geared toward those folks who have been unsuccessful with computer dating.

Cherie takes us through the steps to write a terrific profile with a positive approach. A few pointers mentioned are: Don't to talk about what you do. Your hoping to meet someone, not seeking a job. Don't say "I'm just your average Joe or gal". Folks want to know the real you so don't disqualify yourself.

Coffee dates are for when you want to meet that person finally face-to-face. It's the time you want to utilize to decide if you want to go on a real date. Cherie discusses a few rules you should know to hopefully make it a success. For example, public places are a must. The length of the meeting and how and who should pay is also a few topics touched on.

Safety, be yourself, and be positive are key elements in this helpful book. Cherie herself met her husband through internet dating. I've seen the results myself. A few good friends and members of my family have had success with internet dating. It works! There is that perfect someone out there for you and Cherie Burbach helps you utilize the online tools available to you to help you with your success. Internet Dating is not like Ordering a Pizza is very upbeat and easy to read. A great addition to your self-help section of your bookshelf. I'm already married and after reading this book, I felt good about myself. Imagine the possibilities for those single folks looking for their special someone using computer dating.

Great Tool for Those Desire Greater Success with Online Dating
I would never consider myself to be someone who quickly embraces the latest opportunities that come with our ever-developing technology.I finally learned to send text messages when I realized that was the only way to reach my husband during the day.I still do not own an iPod for my trips to the gym or a GPS device to assist me when I become lost on the way to a destination.However, I believe I was one of the early participants in the world of online dating more than ten years ago.The results were more than disappointing.I met one gentleman who was at least six inches shorter than the height he shared on his profile and another who missed our lunch date altogether because he got drunk after his softball game and completely forgot about our meeting.I quickly became disenchanted and left the world of internet dating.I have no doubt that the process is now much more sophisticated and the variety of people who participate has grown.I even think that, if I was not already happily married, the expertise of Cherie Burbach could make my navigation through online profiles and first meetings much more enjoyable.In her new book, Internet Dating is Not Like Ordering a Pizza, Burbach provides in detail all of the hints you need to create a successful profile and the process to follow once a connection has been made.Her conversational writing style and practical information make this book a must-read for anyone who is ready for greater success with the online dating process.

Burbach takes her readers through each specific component of an online profile, from the headline to the essay to the use of photos.She explains how each piece that you create tells part of your story and can either draw in a potential date or end any interest with a simple choice of words.Burbach provides a thorough list of the "don'ts" for each part of the profile in bulleted form that is easy for the reader to digest because, let's be honest, we first want to we are doing wrong so that we can fix it.For example, she reminds readers "Don't call yourself a hopeless romantic" and "Don't crop an ex-boyfriend out of the photo."Once the negative elements are successfully eliminated, Burbach also shares some great suggestions for text and photos to include that really highlight one's personality.She teaches her readers how to incorporate their hobbies, families, and careers into a profile in a natural way that does not make a profile come across as dry or self-serving.Burbach also understands that men and women who have been a part of the online dating scene for some time without success are pessimistic and wary of anyone who offers new advice.So, she incorporates a "Dear Ms. Dating Consultant" section into her chapters in which she imagines some of the questions that readers will have about her advice and addresses the concerns with understanding and the attitude of someone who has been there.

Cherie Burbach met her own husband through online dating and therefore provides a valuable perspective on the way to develop a successful approach.This is not only important when she is sharing advice concerning the creation of a profile, but also when it comes to the date itself.She warns her readers to meet in a public place, set a time limit on the encounter (which she recommends to be coffee, not dinner or drinks), and take any suspicious behavior seriously.She stresses repeatedly throughout the book that you do not really know a person with whom you have been communicating online.I appreciated her honest reminder that while you can meet some wonderful people (perhaps even your life partner!) through internet dating, people must always be aware of the participants whose intentions are less than innocent and genuine.

The book Internet Dating is Not Like Ordering a Pizza is a great read that provides concrete tips for online daters on every page.The writing is clever and Burbach obviously has a real sense of respect for those who are struggling with their efforts to find a special someone through their computer screens.I know that there are millions of people with profiles on the various sites that promise to find your perfect match, and all of them would benefit from having Burbach's book in their hands the next time they sit down in front of the keyboard.

A dating manual targeted at making one's way into the frenzy that is online dating
Pizza orders are one of the modern world's greatest conveniences. If only more things could be like that. "Internet Dating Is Not Like Ordering a Pizza" is a dating manual targeted at making one's way into the frenzy that is online dating, and how to deal with the frustrations that resemble real world dating. With advice on getting noticed and making one's notch in the world, "Internet Dating Is Not Like Ordering a Pizza" is a must for anyone playing the internet for true love.

This book could lead to true love!
Have you tried computer dating, but found discouraging results? Do you have a profile languishing, forgotten and ignored, on a dating site? Have you given up on computer dating because "all the good ones are taken?" Well, have I got the book for you! Internet dating consultant Cherie Burbach's Internet Dating is Not Like Ordering Pizza may change your dating life, or if you have Ms. Burbach's luck it may end up changing your entire life. She met loads of great guys through online dating, one of whom she ended up marrying!

In a reassuring, upbeat tone, this author provides an easy-to-follow formula to help you present yourself well online. Her style is chatty and friendly without being at all cheesy or condescending. Burbach provides straightforward, easily applicable advice for successful internet dating. Internet Dating is Not Like Ordering a Pizza covers all the bases: writing an eye-catching profile essay (for example, "Don't call yourself a `hopeless romantic'" and please don't mention walking on beaches!), picking winning photographs to post (No kids!), writing the perfect headline (the examples of bad ones and her snappy comebacks are hilarious,) honing your search criteria (cast a wide net,) exchanging email messages with potential dates (like how to come off as open but not desperate,) finding a good match, smart and safe rules for the first date (she's a big fan ofthe 60-minute coffee shop date,) online dating etiquette (like how to let someone down easy,) and developing a good online dating attitude. Burbach also offers some good and solid "Dear Abby" -styled advice on circumstances under which you should not enter the world of internet dating (for example, if you haven't gotten over your ex,) as well as how to stay positive, how to move on from a hurtful relationship, and how to avoid coming off as an online stalker.

In addition to being thorough, clear and concise in her advice, Burbach's writing style makes reading this book feel like you're having a funny conversation with an experienced guide, a cheerleader and an honest friend all wrapped into one. The tone is light and positive with many interesting elements, such as the question and answer sections, that make reading this useful little book both fun and captivating. The author writes about her online dating experiences, "For the first time I really saw how many great guys were OUT THERE. It wasn't slim pickings. It still isn't. You just have to know how to do it. There's someone out there for you. I know it." She encourages the reader to stay optimistic and genuine, "Let some of your true-self come through, and others will naturally be attracted to you." And she helps readers chuckle while they wipe off the dust of past relationships gone bad and get back out there into the dating scene, "Now, I know what you're saying. You don't want to waste your time with people you aren't going to end up dating. To this I say: get over yourself!"

If you are at all interested in being more successful at internet dating, then I heartily recommend this book. And if you happen to be new to internet dating, you also may want to pick up Burbach's previous book At the Coffee Shop, a humorous introduction to online dating. Plus, check out all the cool articles on her website at www.thedifferencenow.com to shake up and refresh your dating life.

Quill says: Single folks who are ready to meet a lot of great people should pick up this book. At the very least, it's a fun read. At the very most...it could lead to true love!

A necessary internet resource for daters!
Reviewed by Paige Lovitt for Reader Views (12/08)

If I had only had this book four years ago when I attempted Internet dating!Cherie Burbach offers sound advice for those of us who are willing to take the chance to meet potential mates online. This book will both assist people who have unsuccessfully tried Internet dating and people who are new to it.Just glancing through some of the Internet dating sites you can get a good idea of why some people might never receive a response or why they might receive the wrong responses, for example, the women who pose for their photos in lingerie but state that they are looking for a serious relationship.

Cherie Burbach discusses many mistakes that people make when creating their profiles.Her suggestions gave me a lot of food for thought.These included remarks about:bitter comments about past relationships, using improper grammar, using generic responses and posting the wrong kind of photos.My biggest gripe with the wrong photos is when it is obvious that the man has his arms around a woman who has been cut out of the photo, or when the man takes a photo of himself. Let's face it; you can't get a good angle when taking a picture like that.

Ms. Burbach relies on her experience as an Internet Dating Consultant to offer sound recommendations based upon her extensive experience in this area.She teaches the reader how to best present ourselves so that we can show off our positive attributes and encourage positive responses from potential mates.

The first piece of advice offered in the book was my favorite. She states, "You have to be complete as a single because you can't expect someone else to make you whole."This is so true.Who on earth would want that responsibility?She also promotes two huge ideas for dating success; you must have the right attitude and the right profile. Also included is a valuable list of online resources that offer information that will cover all aspects of relationships.

I highly recommend "Internet Dating is Not Like Ordering a Pizza" by Cherie Burbach. I think that these principles could also be applied to non-Internet daters that need to find new ways to present themselves that will attract the interest of others and spark up some good conversations.

... Read more

Product Description

Customer Reviews (20)

Great book
Honestly, if you are interested into online marketing, its
a great book to get you started , both if you are a total
beginner like me or a seasoned marketing professional.
It's very straight to the point and not a boring read,
with great tips from some real great experts in the field
such as Tim Carter, Brian Clark, Joel Comm, Jim Kukral,
Ted Murphy and many others.
It is a compilation of 88 affiliate marketers
within the "Affiliate Summit Inner Circle"
each contributing a page or two on their strengths.
This includes topics such as general affiliate marketing,
email marketing, search engine optimization (SEO),
social media and more.
I liked it because the tips were quick and to the point.
Chapters are only a couple of pages long and it makes for great
"interval" reading.
Personally, I found some real gems in this book , and still, for
the new marketer, this will give you a lot of fundamental
insight to many of the aspects involved with internet marketing.
I liked it and recommended it.

A Who's Who Of Internet Marketing Expertise
The table of contents on this book reads as a veritable who's who of Internet Marketers. This book covers the basics of what affiliate programs are and how to choose the best one, then it goes on to forms of promotion from PPC to email lists, and everything in between. The authors are actually Internet Marketers who share their expertise on subjects that they know and know well. It even covers social media, video blogging, pod-casting, and my favorite GTD, which is all about being productive and using our limited time effectively. If you are new to Internet marketing and affiliate programs this book will be an eye opening read. If you have experience in the IM field this book may be even more valuable for you. The experienced IM person will not be overwhelmed with all of the information and will actually be able to glean the little tidbits that only experienced marketers can share. This book is a good read and a great addition for your book shelf.

Lack of substance for the most part...
To me, this book presented itself as a collection of articles (poorly edited in some respects) about affiliate marketing for the most part.

The title should have been "Affiliate Marketing From The Real Experts".

The book is an easy read, as most of the articles are pretty short in nature, covering a wide variety of topics...but none in depth.If you're getting started in affiliate marketing, this might be a good "primer" of sorts...but as a resource you'll constantly refer to, in my opinion this book gets low marks.

A bit disappointed
The book is so heavy in affiliate marketing, which takes up almost 40% of the content. It is presented in blog style with very condensed bullet points explanation and lack of details or examples. It does give me some insights, but most of the suggestion from expert I've read in many blogs before.

Everything you need to know about performance marketing
After being in affiliate marketing for the last 8 years, I was skeptical that I could learn more about the "in's and out's" of performance marketing and online marketing overall.I think the thing that sucked me into reading it and making it from cover to cover was that all the contributors to the book are well-known, authoratative, and people I know or have seen be successful.It is important to read this with an open mind knowing that each person has unique points of view.I was able to glean nuggets out of most sections that will be useful for me today, as well as when I encounter new things going forward.I read this on a plane and it was easy to get through in two 2-hour flights. ... Read more

Product Description
A visual approach to the power of SEO marketing from a world-renowned Internet marketing expert

Search engine optimization (SEO) is an ever-growing and powerful form of online marketing that allows business to grow in a faster, more cost-effective way by increasing traffic and visibility to a Web site. This updated resource remains the only book of its kind to take a visual approach to the essential component of maximizing the effective marketing strategies that SEO provides.

Packed with more than 600 screen shots, top Internet marketing expert Kristopher Jones explores search-engine marketing principles such as keyword generation, on-site optimization specifically regarding Web site structure, internal linking, URL structure, and content creation, and much more.

• Presenting the only known book on the market that takes a visual approach to the powerful and growing form of SEO marketing
• Covers the increasing role of social media Web sites as well as the convergence that is occurring between paid and organic search-engine marketing
• Offers you a strong foundation for developing successful SEO strategies

Search Engine Optimization: Your visual blueprint for effective Internet marketing, Second Edition captures the immense potential of SEO and delivers it to you in a visually understandable way. ... Read more

Customer Reviews (57)

Excellent book
This is among the best SEO/SEM books I have seen that addresses all the basics. While some of the material is very introductory, I still found lots of takeaways and action items for my site. The book is easy to read and the visuals are helpful.

Straight & Easy
Most SEO books are one of two types: 1) A bunch of information from 2 years ago or 2) Written by an author who clearly doesn't actually do SEO. Kris is the real deal-he is a marketer and entrepreneur who is in the trenches just like the rest of us. This book gives you actionable information to get you working on ranking well today. Save the conference dollars and get this book instead.

This Book Was Vital to my Company's Success.
As a young entrepreneur with my Bachelor's degree in Information Technology, building a website was easy. How to market the site, I had no idea. I needed a crash course in internet marketing and I needed it FAST.

I went to my local book store and flipped through every SEO book I can find on the shelf. I ended up taking this book home for many reasons. It was exactly what I needed, quick and to the point. It was laid out beautifully and similar to an instruction manual. This allowed me to build my own strategy and educate myself to my exact needs, allowing me to research, strategize, and execute the perfect SEO for my website, [...].

It paid off. Within three weeks I was on page two of Googles search results and I am capitalizing on a niche in my industry just by properly selecting and programming my keywords, thanks to this book.

Evan

Great Content and Easy Read
The book contains a lot of useful and easy to read information - albeit much of it being repetitive and obvious.If you are looking to get into online marketing, I would definitely suggest this book as a beginner read.The best aspect of the book is that it provides links and sources from where to get more information and assistance in search engine optimization.

Simple to Understand and Implement
With the incredible amount of so called information on this topic and all things internet, very confusing at times, I was able to implement some tactics I learned from this book immediately. This format is awesome for the small business owner that wants to understand the steps necessary to make progress with their internet strategy. Great reference book for each step. ... Read more

Product Description
Essential strategies to keep children and teens safe online

As our children and teens race down the onramp to the Information Superhighway, many parents feel left behind in the dust. News stories about online sexual predators, child pornography, cyberbullies, hate groups, gaming addiction, and other dangers that lurk in the online world make us feel increasingly concerned about what our children are doing (and with whom) in cyberspace. In Cyber-Safe Kids, Cyber-Savvy Teens, Internet safety expert Nancy Willard provides you with need-to-know information about those online dangers, and she gives you the practical parenting strategies necessary to help children and teens learn to use the Internet safely and responsibly.

Parents protect younger children by keeping them in safe places, teaching them simple safety rules, and paying close attention. As children grow, we help them gain the knowledge, skills, and values to make good choices--choices that will keep them safe and show respect for the rights of others. In Cyber-Safe Kids, Cyber-Savvy Teens, Willard shows you how those same strategies can be translated from the real world to the cyberworld, and that you don't have to learn advanced computer skills to put them into effect. As you work on these strategies with your child, you will also discover that remaining engaged with what your children are doing online is much more valuable than any blocking software you could buy.

"Willard blends the perspectives of a wise parent and a serious scholar about issues related to Internet behavior and safety. . . . Pick up the book, open it to any random page, and you will find on that page or nearby a wealth of helpful advice and useful commentary on the cyberreality facing our children and on how to deal with any of the issues she's identified."
--Dick Thornburgh, J.D., former U.S. Attorney General; chair, National Academy of Sciences Committee on Youth Pornography and the Internet

"Simply put, this book is a must-read for anyone--parents, educators, law enforcement, and policymakers alike--concerned with the critical issue of children's internet safety and what to do about it."
--Douglas Levin, senior director of education policy, Cable in the Classroom ... Read more

Customer Reviews (8)

Important Read
Nancy Willard is the pioneer of cyberbullying awareness and cyberbulling legal issues.This book absolutely must be in the library of any person concerned about cyberbullying and cyberthreats.

A great resource to help adults connect with young people in their cyber world
Willard, one of the leading experts in the field of cyberbullying, provides very useful Internet parenting strategies and age-appropriate guidelines in an easy-to-read, inviting format.She looks at issues such as the wide appeal of social networking sites, privacy, and commercial aspects of the Internet, and also provides insight into brain development, how technology can interfere with responsible decision making, and suggests strategies that parents can use to help young people make wise choices in the cyber world.Parents will appreciate the section on "Specific Risks and Concerns," which includes online pornography, cyberbullying, violent gaming, computer security concerns, and more.Willard also provides ways for parents to encourage their children to engage in enriching online activities.A "Parent-Teen Internet Use Agreement" is included in the Appendices.While clearly addressing the risks, Willard never loses sight of the many positive aspects of the Internet, and provides practical ways for parents to connect collaboratively with their children in the cyber world.As a professional in the field of cyberbullying,I appreciate the useful contribution this book represents.Thank you.

Excellent
Nancy Williard is active in Cyber Bullying prevention and has a variety of books and articles on the topic.This book was used for reference in my masters thesis on cyber bullying prevention.It will also be an excellent source for parenting children in the cyber age.

Excellent resource for parents/teachers
This book is a great guide for parents moving kids through the "web" of the internet.She gives specific suggestions for young kids (e.g., Have all of their kid-safe sites bookmarked.They can only go to bookmarked pages w/o mom or dad.) through late teens (Let them make mistakes on the 'net while still at home w/our support!).Perfect resource for me.Quick read.Reminds me not to blow up when a kid comes to me with some issue- or they won't come to me again!Nice parenting advice and cyber-guide.Recommend.

A Voice of Reason
I read Nancy's latest book, Cyber-Safe Kids, Cyber-Savvy Teens, on a flight this past week, partly because it's been sitting on my shelf for way too long, and partly because I knew I would be speaking a few days later to youth at a regional church meeting about technology in their lives.It is a great book on the Internet for parents, and don't miss the good material that she provides at her related website, www.cskcst.com, that you can download and distribute for teaching.

My audio interview with Nancy last year is here:http://audio.edtechlive.com/NancyWillard.mp3. ... Read more

Product Description
FOR USE IN SCHOOLS AND LIBRARIES ONLY. ... Read more

Customer Reviews (12)

Good place to start for CSET review
I bought this book because it was recommended as a good resource for studying for the CSET science series. Since it has been a while since I've been in school, I found that this book was a good starting place to get an idea if I had a handle on a subject. I didn't use te book's internet resources at ll, but he articles give a decent, very road overview of a huge amount of subject area. From there I went online or to other college texts when I needed more info. Worth he money if you're looking for a pretty general science reference text. Oh, and I passed my CSETs!

Thanks!
The condition of the book was described acurately in the description.Thanks for prompt shipment. :)

5th grader always checking this book out
He always has this book open, it is recommended by his teacher, we bought it here, and we sure feel like we got our money's worth.

Best Science Reference Book
I bought this book for my nephew(8 yrs). It has a lot of useful information for a student his age, along with DIY experiments and links to more info on the internet. I definitely recommend this book.

Great Reference
Bought this for my fourth grader and she really likes it.The colorful photos are captivating and the links inspire them to want to look further into things. I would recommend this for a reference book or even a jumping off point to a self-made science curricula. ... Read more

Product Description

• Now updated to cover the latest browsers, including Internet Explorer 7 and the newest version of Firefox
• Packed with new information on the latest Internet trends, including talking over the Internet using Skype, having fun on MySpace, building a simple Web page, sharing photos on Flickr, and posting and viewing videos on YouTube
• Includes coverage of browsers, search engines, music and video sites, shopping, financial services, file downloads, e-mail, instant messaging, viruses, spam, and creating a personal Web site or blog

Customer Reviews (15)

The Internet for Dummies
Received in new condition as advertised and well within the time limit it was said it would be received.

Even dummies can learn from this!
I just started the internet thing and this was quite helpful even to this DUMMY!

Don't bother
Don't bother if you are a novice.Instead of simple steps this is
a wordy text and contains information that does not help you learn
the net.

Neat but basic book
I'f you've had a computer for more than a year and surf the 'Net daily, this book MAY be helpful, but I'm willing to bet you are pretty much further ahead.
A good reference, however, for those simple factoids that escape us from time to time.

Great introduction!
althougth many of the points included I already knew, the interesting thing of this book is that refreshed most of my basic knowledge of Internet; and also...there are many points and issues I did not know of its importance. Highly reccomended.
... Read more

Product Description
As Internet poker exploded, thousands of players turned to Internet Texas Hold'em to help them become winning players. Today, Internet Texas Hold'em is now the most successfull book ever on Internet poker.Internet Texas Hold'em is an excellent tool for beginning to intermediate players to be successful at limit Texas Hold'em with specific topics focused on Internet play.The book's reputation has superceded its title as many players now recommend it for live play also.A comprehensive overview of Texas Hold'em is presented including general poker concepts such as probability and odds, bluffing, raising and check-raising. Various deceptive tactics are also discussed such as free cards, slowplaying, and inducing bluffs and calls. You'll learn the correct strategies for starting hand play as well as playing on the flop, turn, and river. You'll learn the intricacies of playing on the Internet and the differences in strategies between Internet and live play. Finally, you'll be able to practice all of these strategies on over 200 actual Internet hands.Poker is a fun game, but it is even more fun when you win. This is a book for players who want to improve their game to win more money. If you only play a few hours a week or strive to take your game to an advanced level, this book should serve as a reference for many years to come. ... Read more

Customer Reviews (46)

This is the old version!
This was the first poker book I read and I give it a lot of credit for my success.It is an excellent foundation for any player.There is a new version of the book out, however, and I would recommend getting it instead.The new version, called Internet Texas Hold'em: Winning Strategies for Full-Ring and Short-Handed Games is basically the same book but is updated to reflect different game types.The short handed strategies in the expanded version are a must for anyone who plays a lot of 6-max.

helped
Bought for gift and she was very pleased with all the help it gave her, at the gambling tables.

Good information
The book has a lot of helpful information for an aspiring poker player.Just be warned that this book is for "limit" hold'em and not "no limit."

Rich source of concrete tactics and advice
Hilger's book, though a bit older now, still offers a rich source of concrete tactics and advice for playing online Texas Hold'em. For new players it provides a sensible basic strategy.

Each chapter approaches a specific aspect, or situation, of the game. For example, "Probability and odds" covers the basics of probability and "Two Pair" explains what should be done when the flop matches both hole cards.

Unlike many other books, Hilger's material is an applied, clear approach. Rather than speaking of abstract topics and generalities he provides actual situations with specific action plans. For newcomers this may be a significant benefit.

Ensuring a good understanding of what was just written, Hilger provides small tests at the ends of the chapters. These present real poker playing situations and require choosing the next action. The correct answer derives from content contained in the preceding chapter.

Answers are presented along with a clear explanation of why it is the correct choice. The correct choice of course according to the strategies as described in the book.

Solid Book - Great Starting Hand Chart
I try to pick up something new from each poker book I read.As I am a new student to the game, I have found the starting hand chart found in this book to be extremely helpful.The chart lays out what hands you should play from what positions, and under what conditions (unraised/raised pot).

But beyond this chart I have to agree with Bartman_9 in that internet poker is pretty much live poker without tells.There were a few pages of specific internet related material and internet tips here and there but not much at all.If you want to play serious online poker and you are somewhat of a beginner, then this book would be a good cold call, however don't expect it to impart an online silver bullet.You can't go wrong with this book, 3 stars. ... Read more

Product Description
DISCOVERING THE INTERNET: COMPLETE CONCEPTS AND TECHNIQUES, Third Edition provides a hands-on introduction to both basic and technical Internet concepts and skills to help students become digitally literate computer users. ... Read more

Customer Reviews (2)

Completely Satisfied!
The service was fast and accurate. I was really happy with the service and attentiveness this company gave me. I will definitely order other books in the near future. 100% satisfaction!

Good for beginners
I like it, this is a good book for people like me, Internet beginners. I'm taking an online course at UCC and this is the textbook for that class. It is a self-explanatory book, it has a lot of pictures and graphics. This book gives you a brief history of the internet, how to browse the web, e-mail, shopping, etc. There are real-world examples in each chapter, test, and games. I'm learning how to use, in a safe manner, the internet and this book can guide you and also show you the risk it has. I have read the first three chapters and I already feel more proficient on this subject. Thanks, Roccy. ... Read more

Product Description
Video Over IP gives you everything you need to know to choose from among the many ways of transferring your video over a network. The information is presented in an easy to read format, with comparison charts provided to help you understand the benefits and drawbacks of different technologies for a variety of practical applications.This new edition is expanded to fully cover HD and wireless technologies and new case studies.

Whether your background is video, networking, broadcast, or telecommunications, you will benefit from the breadth of coverage that this book provides. Real-life application examples give readers successful examples of a variety of Video over IP networks that are up and running today.

*This edition is expanded to include HD, Wireless, and IPTV technologies
*Understand video transport over IP networks - learn how to take advantage of technologies like MPEG, multicasting, RTP, and streaming
*Provides clear, easy to comprehend explanations of both video and networking technologies
... Read more

Customer Reviews (5)

A Must Read for Anyone in the Video Over IP Business
I highly recommend this book.Wes Simpson's book is very well written where both experts and beginners can understand the complex subject of video over IP. There are chapters that cover the basics and others that cover advanced concepts. This book is a MUST READ for anyone in the Video Over IP business. There is a whole series of Engineering books edited by Merrill Weiss from Focal Press. Wes Simpson and Merrill Weiss are both valued resources and technology advocates in the Broadcast Television Industry.

Well written for Beginners
If someone wants to get a good introduction of the Video Over IP,
this is the book. It does not overwhelm the readers with
details and at the end of reading this book, a reader
gets a high level understanding of various aspects.

Broad Coverage / Introduction
A well written book and great introduction into digital/audio broadcast incl. Video Conference and compression techniques (incl. H.264). Level: beginner / intermediate. The writing styled is clear and non-technical readers should understand it quickly.

But what's being technical? Some would argue that understanding the different levels of H.264 is technical (not covered in detail). Or understanding 'calculating network bandwidth' (covered on 2 pages). It's certainly not a book for techies in the field. I would consider a hard-core technical book like 'Peer-to-Peer Video Streaming'.

The only topic that to me was not properly covered is P2P. It was expecting more on this especially since P2P is mentioned on the subtitle. But that's a small detail of an otherwise great book.

Easy reading, no beef
This is very well written book. For an beginner in the digital video/audio broadcast field like me, the book provides a good overview of the various video and audio standards as used by broadcasters and telecomms and internet service providers. The writing style used is very clear and the diagrams used also support the text.

The downside of the book is that it is not detailed enough me (my background is in computers/telecomms). For example, RTP, the protocol used at the hard of digital media streaming, merits only three pages. I have the impression that the book's audience is too broad - the book attempts to address users, broadcasters, and telecomms engineers. There is no detailed explanation of how the networking protocols work. The video/audio protocols are explained in some detail, but in the case of the network protocol already mentioned, RTP, no details are given, and no reference for further study is given.

In summary, the book is good as an easy introductory read, computer professionals especially will be want to look elswewhere.

Fancy the title Media "Technologist"?Read this Book
It is a heavy burden to be considered a "Media Technologist" these days. The blistering pace of change and emerging devices means your reading list never decreases in length. So chose carefully.

Video Over IP, is on the Required List. Simpson gives a Clear and precise description of network distribution and the major protocols. Well written and so logical that it feels seamless in presentation.

So if you want to get in the professional "technology" club ----Get this book!Power Down all of your electronic devices for 6 hours each weekend for 6-8 weeks and READ. Real "Technologists" have little choice.


... Read more

Product Description
This encyclopaedia traces the extraordinary history of the Ancient World, from the first farmers, and the early civilizations of Mesopotamia, Egypt, Greece and Rome to the eventual decline and fall of the Roman Empire. It covers all aspects of life in the Ancient World - from building the pyramids to a day at the Roman Games. There are photographs of glowing treasures in gold, silver and precious stones, 3000-year-old wall paintings with vivid colours, and blackened, shrivelled mummies, combined with reconstructions and cutaways of architecture, to recreate the atmosphere of the time. Internet links are given to a selection of recommended Web sites, containing additional information for school projects and homework. Many of the Web sites include sound, animation or video clips, which bring the subject to life. ... Read more

Customer Reviews (5)

Beautiful Book
This book is filled with beautiful pictures and amazing facts.As a homeschooling mother beginning our study of the ancients, it's a must have!I am very pleased with this purchase.The ONLY complaint I have: What about ancient China?!?!?!?!?!

A great resource!
There are two names in English publishing that assure a quality product for children (and adults): DK Eyewitness and Usborne. After Usborne added internet links, they raised their ante on the value of their books. "The Usborne Internet-Linked Encyclopedia of the Ancient World" is a fantastic resource for study of the civilizations of the Ancient World: Mesopotamia, Egypt, Greece, and Rome.

For each civilization there are sections on history, government, everyday life, religion, entertainment, maps, and many more topics. At the end of each unit is a fact-finder specific for each civilization: rulers, gods/goddesses, laws, and the like.

The book is not just words. Illustrations, graphs, photographs make each page attractive and educational. For example, seeing for the first time an illustration of the size of the statue of Athena in the Parthenon just takes one's breath away. On the next page are illustrations of prayer positions of supplicants. I've seen each pose before in movies and documentaries and had no idea of the meaning.

Fabulous tidbits of information fill each page. On a page of a photograph of part of Hadrian's Wall separating England from Scotland (an attempt to keep the Scots in their land and out of England) is the brave story of Boudicca and her uprising against Rome.

To really appreciate this rich resource, you need to have it in hand and page through, stopping to read items of interest. Then keep it nearby to take out and read to enhance your own personal education. Very highly recommended!

A Must Have for any Home Library!
This book is a GREAT resource for your family. Your kids will love the pictures and facts scattered throughout the pages. It is well organized, colorful, and full of information. My kids are 9, 8, and 6 and have all benefitted from having this book at home. This book makes reading assignments fun! Great for homsechoolers, and the internet links are terrific. Even as an adult, I have enjoyed reviewing the stuff I learned when I was in school as a child.

The only downside to this book is that some of the pictures cover the page numbers. This makes it a little hard to find a certain page because this sometimes occurs for several pages in a row.

Exactly what I needed.
I am teaching my children ancient history and needed something to give my curriculum some meat. This book does it! Very thorough (100 pages on Egypt), colorful, covers concepts such as government, religion, architecture, and daily life for each civilization. Even mentions a few empires other books don't bother to bring up.

A wonderful resource for the history students library
Not only does this Encyclopedia look impressive on the bookshelf, but it is quite impressive in content as well. On opening this 400 page hard covered book, it oozes tactfully and beautifully layed out illustrations and photographs from start to finish.
This Encyclopedia covers the Mesopotamian World, Ancient Egypt, Ancient, Archaic and Classical Greece and the Roman World giving you historical background along with insight to the every day life that one may of experienced in that time.For Example, in covering Ancient Rome, the major headings are Early Rome, The Roman Republic, the Roman Empire, Everyday Life, The End of Empire, The Roman Word factfinder etc.
If you want to look further into a topic that is covered in this Encyclopedia, it does add an internet link on the same page of that topic so you aren't scouring the back trying to find the link.
My only dissapointment with this Encyclopedia is that it does not cover Ancient China and other ancient civilisations.When I looked at the title of this Encyclopedia, I just presumed that they would be covered, but not so.
Other than this, this is a very user friendly Encyclopedia and glad it is in my home library. ... Read more

Product Description
Interested in promoting your business and/or Web site, but don t have the big budget for traditional advertising? This new book will show you how to build, promote, and make money off of your Web site or brick and mortar store using the Internet, with minimal costs. Let us arm you with the knowledge you need to make your business a success! Learn how to generate more traffic for your site or store with hundreds of Internet marketing methods, including many free and low-cost promotions. This new book presents a comprehensive, hands-on, step-by-step guide for increasing Web site traffic and traditional store traffic by using hundreds of proven tips, tools, and techniques. Learn how to target more customers to your business and optimize your Web site from a marketing perspective. You will learn to target your campaign, use keywords, generate free advertising, search-engine strategies, learn the inside secrets of e-mail marketing, how to build Web communities, co-branding, auto-responders, Google advertising, banner advertising, eBay storefronts, Web-design information, search-engine registration, directories, and real-world examples of what strategies are succeeding and what strategies are failing. **Award-Winning Finalist in the Business Category of the National Indie Excellence 2007 Book Awards **Bronze Winner in the Computer/ Internet Category of the 2007 Independent Publisher Book Awards ... Read more

Customer Reviews (28)

Not quite was I looking For
This book does give alot of helpful information on how to market your website by doing such things like "Affiliate Programs", etc., but it seemed to dwell on "How to build your website" which mine was already set up.I was looking for pointers on how to promote the site not how to CREATE the site!

Not to bash this book in any way, but it wasn't my cup of tea.Maybe it will work for you or maybe it won't.

There were some suggestions he suggested that I will use, but overall I don't think it was worth the purchase.

Useful reference to get started
This book is a very useful reference for any individual who needs to learn how to promote their business or website and has little funds to do so.

I was surprised by the number of opportunities to do just what the title of the book claims.My copy is now well thumbed, dog eared and written in.

My one complaint with the book is that I would like to have had some step-by-step instructions included for some of the ideas presented. This was in the case of some of the internet based suggestions. While I have come a long ways in learning how to use a computer and the internet, I am still not the most tech savvy person in the world and would have liked to have had just a little guidance in what to do.

Still, this is a very useful reference and a good starting point for ideas.

Kevin Sivils

Clearing up the Confusion: Bruce Brown's Steps to Success
"How to use the Internet to Advertise, Promote, and Market your Business or Web Site with Little or No Money" by Bruce Brown was a pleasant surprise. Before reading this book I was a little worried that Bruce would be just like every other entrepreneur who thinks they know what they are talking about, but he is much more than. Bruce sets out easy steps to follow when first using the Internet for your business. Each chapter is broken down as follows:
* E-Commerce and Web Sites
* Starting Your Business
* The Importance of Internet Advertising
* Generating More Traffic to your Web Site
* Branding
* Automation of your Web Site
* E-Zines and Newsletters
* Using a Successful Auto-Responder
* Search Engine Optimization (SEO)
* Banner Advertising
* Business Directions
* B2B Web Communities and Portals
* Google, Yahoo!, Overture, and Froogle Advertising
* Affiliate Programs
* Promoting Your Business Offline
* Unlocking the Secrets of eBay
All of these chapters are important to follow when starting a business or web site for your current business or starting a new one. I followed this book while creating the web site for my family business and it is still a work in progress, but it is definitely coming together with the use of this book. Each chapter is broken down into steps to encourage the success of your website. Learning the ins and outs of how to use the Internet properly greatly improves visibility to current customers and increases ability to generate new customers. The in-depth explanations of banner ads, online auctions, search engine optimization and affiliate programs can and will take your business to the next level. Not only does it explain the secrets of Internet advertising it discusses online business concepts and how to apply them to your online business.
Throughout this book Bruce talks about potential customers very frequently. Being able to reach new customers is what will grow your business. Going into an Internet business blindly is basically setting you up for failure. Understanding all of the Internet lingo and what to focus on will dramatically help you out. Even if you currently have a Web site for your business, this book will help you connect the missing link within your concept or how you place your ads. Connecting this link can be the difference of a tremendous amount of revenue from potential customers out there on the Internet.
Simply having a Web site for your business is not enough these days. It seems like every business has a Web site with the new push towards Internet marketing. You have to be able to set yourself apart from every other Web site out there. You have to remember that your competitors also have Web sites and are taking customers away from you. You can steal those customers away from your competitors by having a well thought out marketing plan by using this book. Placing your ads across the Internet is not going to be the quick simple fix to increasing revenue. It is about placement of these ads and how often they appear. Making sure to connect your marketing strategy and your business objectives are very important to the success of your business. Bruce Brown tells you where to place your ads and what to put in them to attract customers. All customers are different and need to be attracted to your company in different ways. Having multiple techniques shown in Bruce's steps will help you reach these customers.
On the negative side of things, this book did have a few down sides. I did notice grammatical errors throughout the book. I was able to understand what was being said, but it was still very annoying for a published book with great reviews to have grammatical errors. Also, I felt like there was a lot of repitition on several things, which was a bit unnecessary.In addition, when discussing the use of keywords they simply suggest that you "guess at the words or word combinations for which your potential customers are searching when they look or services using a search engine on the Internet." I did not like this at all because there is a tool on Google called Wonder-wheel which helps you find the most popular words searched for your business type. Lastly, the book mentioned e-zines earlier in the book before actually discussing what they were until chapter 7. This was a bit confusing since I didn't have a full understanding of what an "e-zine" was until later in the book.
In conclusion, I felt that this book could unquestionably turn your business into a thriving moneymaker. At times it is very repetitive, but if you think about it Bruce may just be trying to drive home his main points by repeating them throughout the book. Simply being able to see the potential within your business is not enough. You need to take action into making it a reality. I believe that this book is the difference between seeing possibilities and making them come to fruition.

Very good overview, but not enough meat.
The book provided an excellent overview of e-commerce in general, but it didn't give enough "hands-on, how-to". I wanted to see more code. It also had far too much repetition.It seemed like every time a subject was mentioned, the author was compelled to explain why that subject was important.I'll refer to it for the checklists and the many recommended free web sites, which are the books greatest benefit.

Excellent, but becoming slightly dated
I found this a most useful collection of various components to internet marketing.I like that the author generally gives a number of (often free) resources that are useable.There is great breadth and some depth on these topics.I recommend this as one of several books on this topic for someone starting out.It is my hope that this will be updated.I'll buy it!

Mike Miller, PhD
[...] ... Read more

Product Description
INTERNET MARKETING & E-COMMERCE, continues where the previous edition left off: emphasizing rigor instead of hype, illustrating leading practices by leading companies, showing how extensive use of research results to support conclusions, and paying close attention to what is unique about online marketing. ... Read more

Customer Reviews (5)

Horrible
This his a horrible.Terribly outdated.It is very hard to study from since key terms and ideas are not highlighted or emphasized in any way.It is like reading a novel.I can't believe colleges actually use the book.

Very Insightful
An excellent reference on the issues for marketeers in an Internet and e-Commerce world. The historical perspective and real-world examples bring the work to life. This is the basis for much of the skills development we do on my team.

VP Business Marketing, Cisco Systems

A comprehensive reference source
A comprehensive, easy to understand and practical application of theory and practice.

All of the building blocks (technologies and practices) and the latest techniques to help you revolutionize your customer reach and transform your business.

Pat

The most valuable book in Internet Marketing & E-commerce
To be successful in Internet marketing and e-commerce you have to start learning every important area that makes Internet so powerful and valuable. You have to understand about networks but also individual's behavior online.It is important to learn about traffic building and usability - and more. I will strongly recommend this book from Ward Hanson and Kirthi Kalyanam - Buy it - Read it- and start your successful road.

Just one word: A classic, out of date, no technical expertise
Internet Marketing and e-Commerce (Hardcover) by Ward Hanson, Kirthi Kalyanam appears to be a remake of Hansons Internet Marketing book; the main structureand writing style is similar to this groundbreaking marketing book from the 1990s. At that time the book was certainly interesting - several years later however one expects such titles to reflect the changes within the internet marketing industry. The book lacks references to technological changes, web metrics, search engine optimization and vice versa - as such i can not recommend this book to my students, it is simply out of date and of no practical value.
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Product Description
This survey of the field of modern electronic media includes the new technologies, regulations, programming, and competition that affect our world and the broadcasting industry. The text conveys the excitement of the industry in a readable text that makes even the most difficult information understandable. This edition addresses the latest trends and debates in the field, including satellite radio and new terrestrial digital radio, ipods and podcasting, the growth of Google, and cable and internet advertising . ... Read more

Customer Reviews (2)

amazonlover
Great deal on this book. It was delivered very quickly and arrived before the estimation date. Brand new, packaged in shrink wrap.
I would buy from this seller again.

College books
Book was received quickly and in good condition.This is only my third time purchasing college books on Amazon and I have been completely satisfied with my experiences. ... Read more