Product Description
The entertainment industry is extremely competitive. This new edition of "Getting into Performing Arts" helps you research the job you want, providing information on different careers in: music, from performance to marketing and merchandise; drama, from actor to drama therapist; and dance, from choreographer to dance journalist. ... Read more

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Wow!Check out these cool careers in performing arts, like choreographer, conductor, director, and more! ... Read more

Product Description
The first book that applies the full range of forprofit marketing principles to the not-for-profit, institutionally based performing arts. Outlines a clear process for defining an organization's mission, as well as for selecting, analyzing, and implementing relevant marketing initiatives. ... Read more

Customer Reviews (10)

A reputation well-deserved
Kotler and Scheff have managed to write a textbook that is relevant, well-organized AND interesting!While the style is characteristically dry, the prose is peppered with plenty of real-life case studies that help elucidate both the marketing concepts themselves and the application thereof.The chapters are helpfully broken into sub-categories which makes for easy note-taking and comprehension.I can see why this has been the Arts Marketing bible for so long.The only thing we need is an updated version with more intense focus on internet marketing, etc.

Comprehensive But...
This is a decent reference book if you have limited marketing experience. If you have any Graduate level marketing classes or marketing experience, you'll find it to be like the other Kotler books: stale and behind the times.

Standard Text
I found Standing Room only was useful as the recommended text for the Arts Management Post Graduate at UTS Sydney. It would be great for a new edition to be published that includes more recent marketing examples and methods, like e- business and contemporary arts organisations as it is really dated.

One of the Best
I've been in the entertainment public relations business for 30 years and this book is one of the best I've encountered.It's accurate, up to date, well-written and thorough.

Extraordinary Compendium
If you want to run an arts organization or run one now, or run part of one: have a long visit with this book.As an MBA who has interviewed many performing arts managers and worked as a performing arts funder and on various boards over decades, I commend this to all people in the business except my competitors.

It wouldn't be fair to compare this to other business how-to books because it is a compendium, not just management theories-du-jour.And perhaps because not-for-profits have a "spiritual" side, the reader senses that the authors are holding nothing back out of mercenary considerations.So if you suspect you don't know everything about running a performing arts organization, this is the place to start.

The book is a gift, a mission informed by the authors' love of and belief in the arts as inherently good.Just one idea gleaned here could save your organization, especially in times of funding and subscription-ticketing stress.While a revised edition might meld more internet ideas into the fantastic array of tips-'n-tools presented, as-is, "SRO" is exhaustive but not exhausting. ... Read more

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Customer Reviews (1)

A very good resource for dancers
This book should be required reading for aspiring dancers, particularly those who lack the administrative know-how to manage money, funding, etcetera. It teaches you everything they neglected to tell you in dance class.Makes a great gift! ... Read more